Customer feedback is one area of business that some owners wouldn’t even approach with a ten-foot pole. What should be a constructive way for customers to review and learn about businesses is too often clouded with false statements and disorganization. Companies who feel compelled to leave this aspect of their business alone often see negative repercussions. The real solution to this disorder is a single place where feedback can be housed and organized properly. Instead of having to rely on multiple sources, customers could be directed to a single page. Here are some advantages of having all of your company’s reviews in one place.
Quells all of the noise.
There’s a good reason that business owners and customers alike have become disillusioned with standard review boards. With little oversight and lackluster quality control, people are free to post whatever they want. It doesn’t have to be true, and they don’t even have to be an actual customer. Companies feel like giant targets, and earnest customers don’t know what to believe. hapigood does away with this destructive noise while leaving intact the benefits of review boards. It’s a place to handle customer feedback proactively where companies can feel protected and customers can feel understood.
Offers a more holistic view.
Contrary to popular belief, customer feedback can’t be boiled down to what’s found on Yelp or Google. In reality, customer testimonials can be found in a variety of places including emails, phone calls, and local news stories among others. When companies or potential customers are informed from only one of these sources, they’re not getting a complete picture of what’s being reviewed. Having a single source to collect and curate customer feedback offers your clients a more holistic view of your business which can lead to more informed decisions and accurate conclusions.
Boosts your company’s SEO.
Search engine optimization (SEO) is the holy grail of internet marketing. The higher your company’s name ranks on Google, the more leads you’ll acquire through increased traffic. hapigood taps into this resource as an independent blog hosting all of your company’s testimonials. As searchable content, this collected feedback boosts your SEO scoring by making your company more prevalent and searchable online. The quality of such content also improves Google’s evaluation of your company as an authentic entity.
Tells a story about your business.
In the 21st century, customers react much more positively to companies that have a compelling story rather than just a generic list of advantages. When used properly, customer feedback has the potential to act as a narrative device that conveys a story to potential clients. Stand-alone comments are better than nothing, but compiling all of your company’s testimonials in one place is much more powerful. It can tell a much broader story about what it’s like to interact with your company, what it represents, and the kind of atmosphere that’s created when working together. The best part is that your customers are doing all the work in piecing together this narrative. All you have to do is manage the feedback.
Convenient place to direct potential customers.
A polished sales pitch and friendly customer service are no longer enough to win over the trust of a client. Today, people are accustomed to having testimonials from prior clients to inform their decisions. This could even be the deciding factor for those still on the fence. As a company, you’re at an advantage when you have a convenient and reliable place to direct potential clients who are interested in seeing what others have to say. You don’t have to shy away from any untruths which may be lurking on more standard review boards. Instead, you can confidently show people all of the positive thoughts customers share about your business.
If your company is frustrated with the chaotic nature of current review boards, consider working with hapigood for a more comprehensive and proactive way to manage customer feedback. You’ll appreciate the greater level of control and transparency while potential clients benefit from the convenience and simplicity.